About Us
BRAND STORY
Shine & Co. was born from a passion for diamonds and a vision to create coordinated jewelry sets that makes styling effortless. Founded in Singapore, we specialize in premium moissanite diamonds and custom lab-grown diamonds, all set in 925 sterling silver.
Our collections are crafted with the highest-grade materials to ensure exceptional brilliance and lasting durability. We focus exclusively on diamonds, with each piece thoughtfully designed to complement one another, allowing you to build a complete, coordinated jewelry set with ease.
At Shine & Co., we are committed to providing an ethical, sustainable alternative to traditional diamonds, offering a luxurious experience without compromise. Designed to last and crafted to shine, our diamonds let you embrace affordable luxury and premium craftsmanship - so you can shine in every moment, every day.
WHAT IS MOISSANITE DIAMOND?
Moissanite is a lab-created gemstone that closely resembles a diamond, offering exceptional brilliance and fire. Made from silicon carbide, it is one of the hardest gemstones, second only to diamonds, with a remarkable hardness rating of 9.25 on the Mohs scale. Known for its extraordinary sparkle, moissanite often outshines even natural diamonds. Its high durability makes it a lasting and elegant choice for fine jewelry.
Unlike natural diamonds, moissanite is an ethical and affordable alternative, making it a popular choice for those seeking both luxury and value. It has a dazzling sparkle, high clarity, and resistance to scratches, ensuring exceptional durability and brilliance. Perfect for everyday wear while maintaining its luxurious appeal.
Why Choose Moissanite Diamond from Shine &Co.?
At Shine & Co., we pride ourselves on offering only the finest moissanite diamonds, carefully hand-selected for their exceptional quality. Our moissanites feature VVS1 clarity and D-color, ensuring maximum brilliance and a diamond-like sparkle that outshines the finest natural diamonds. Each piece is crafted with precision, ensuring you receive luxurious but also ethical and affordable jewelry.
Whether you’re searching for a statement piece or a complete matching set, Shine &Co. makes it easyto elevate your style with timeless, high-quality designs.
Our moissanite diamonds reflect your values—beautiful, sustainable, and affordable—while still delivering the elegance and quality you deserve.