About Us
BRAND STORY
Founded in Singapore, Shine & Co. was born from a passion for diamonds and the belief that beautiful jewelry should be accessible to every woman. Inspired by the brilliance of diamonds, we specialize in high-grade premium moissanite set in 925 sterling silver — offering luxurious sparkle, lasting durability, and timeless elegance at a more affordable price, while providing an ethical and modern alternative to traditional diamonds.
Designed by women who understand what women truly want, our collections are created for modern lifestyles and effortless daily wear. Our pieces are made to be worn comfortably through every moment — whether showering, exercising, sleeping, or simply styling your everyday outfits. Hypoallergenic and safe for sensitive skin, every piece is thoughtfully crafted to combine beauty, comfort, and lasting brilliance without compromise.
At the heart of Shine & Co. is our love for coordinated styling. From necklaces and bracelets to rings and earrings, each piece is thoughtfully designed to complement one another, allowing you to build a complete matching jewelry set with ease. We are committed to premium craftsmanship, affordable luxury, and timeless design, our collections are created for women who want elegant jewelry they can wear confidently every day.
WHAT IS PREMIUM MOISSANITE?
Premium moissanite is a lab-created gemstone that closely resembles a diamond, offering exceptional brilliance and fire. Made from silicon carbide, it is one of the hardest gemstones, second only to diamonds. With a remarkable hardness rating of 9.25 on the Mohs scale, it is one of the toughest gemstones available, making it highly durable for everyday wear.
WHY PREMIUM MOISSANITE?
Premium Moissanite gives you the luxurious brilliance of a diamond without the heavy price tag or environmental impact. It delivers a stunning diamond-like appearance that shines brilliantly from every angle.
Unlike cubic zirconia, premium moissanite will not turn cloudy or lose its sparkle over time, ensuring long-lasting beauty for years to come. It offers excellent durability and scratch resistance, making it suitable for everyday wear while maintaining its radiant apperance.
Due to its high thermal conductivity, premium moissanite is able to pass a diamond tester, offering the look and confidence of fine diamond jewelry at a fraction of the cost.
Combining beauty, durability, affordability, and sustainability, premium moissanite is the perfect choice for modern buyers who value both luxury and practicality.
Why Choose Moissanite Diamond from Shine &Co.?
Not all moissanite is made equal. While many sellers offer standard-grade moissanite, we take pride in offering only the highest grade premium moissanite, ensuring every gemstone delivers maximum brilliance and exceptional fire.
Our premium moissanite is carefully selected to closely resemble the look and performance of natural diamonds, delivering a luxurious sparkle that stands out beautifully from every angle.
All our premium moissanite is able to pass a diamond tester, giving you added confidence and validation of its diamond-like quality. Every piece comes with a GRA certificate for added assurance and authenticity.
Beyond the gemstones themselves, all our jewelry is crafted using genuine 925 Sterling Silver with multiple layers of premium plating for enhanced durability, long-lasting shine, and comfortable everyday wear. Our pieces are designed to fit seamlessly into your lifestyle and are suitable even for sensitive skin.
With a strong focus on quality, craftsmanship, we create timeless jewelry that is made to last. At Shine & Co., you can enjoy luxurious and sustainable jewelry that offers the perfect balance of elegance, durability, and value in Singapore.
Designed to shine beautifully through every moment of your everyday lifestyle with timeless elegance, exceptional quality and effortless luxury — without compromising on comfort or style.