About Us
BRAND STORY
Shine & Co. was born from a passion for diamonds and a vision to create coordinated jewelry sets for effortless styling. Founded in the heart of Singapore, we specialize in premium moissanite diamonds and custom lab-grown diamonds, all set in 925 sterling silver.
Our collections focus solely on diamonds, with each piece thoughtfully designed to complement one another, allowing you to build a complete, matching jewelry set. Crafted with the highest-grade materials, every piece offers exceptional brilliance and lasting durability.
At Shine & Co., we are committed to providing an ethical, sustainable alternative to traditional diamonds. Designed to last and crafted to shine, our diamonds let you embrace affordable luxury and premium craftsmanship - so you can shine in every moment, every day.
WHAT IS MOISSANITE DIAMOND?
Moissanite is a lab-created gemstone that closely resembles a diamond, offering exceptional brilliance and fire. Originally discovered in a meteor crater, moissanite is made of silicon carbide, making it one of the hardest gemstones, second only to diamonds.
Unlike natural diamonds, moissanite is an ethical and affordable alternative, making it a popular alternative for fine jewelry. It has a dazzling sparkle, high clarity, and resistance to scratches, ensuring exceptional durability and brilliance. Perfect for everyday wear while maintaining its luxurious appeal.
Why Choose Moissanite Diamond from Shine &Co.?
Moissanite diamond is known for their exceptional sparkle—outshining even natural diamonds. With a remarkable hardness rating of 9.25 on the Mohs scale, moissanite is highly durable, making it a lasting and elegant choice.
At Shine &Co., we hand-select only the finest moissanite diamonds, featuring VVS1 clarity and D-color for maximum brilliance. Each piece is crafted with care, ensuring you receive luxurious, ethical jewelry that reflects your values.
Whether you’re searching for a statement piece or a complete matching set, Shine &Co. makes it easy to style effortlessly and beautifully.
Our moissanite diamonds reflect your values—beautiful, sustainable, and affordable—while still delivering the elegance and quality you deserve.