About Us
BRAND STORY
Shine & Co. was born from a passion for diamonds and a vision to create coordinated jewelry sets that makes styling effortless. Founded in Singapore, we specialize in premium moissanite and custom lab-grown diamonds, all set in 925 sterling silver.
Our collections are crafted with the highest-grade materials to ensure exceptional brilliance and lasting durability. We focus exclusively on lab diamonds, with each piece thoughtfully designed to complement one another, allowing you to build a complete, coordinated jewelry set with ease.
At Shine & Co., we are committed to providing an ethical, sustainable alternative to traditional diamonds, offering a luxurious experience without compromise. Designed to last and crafted to shine, our diamonds let you embrace affordable luxury and premium craftsmanship - so you can shine in every moment, every day.
WHAT IS MOISSANITE DIAMOND?
Moissanite is a lab-created gemstone that closely resembles a diamond, offering exceptional brilliance and fire. Made from silicon carbide, it is one of the hardest gemstones, second only to diamonds. With a remarkable hardness rating of 9.25 on the Mohs scale, it is one of the toughest gemstones available, making it highly durable for everyday wear.
WHY MOISSANITE?
Moissanite gives you the luxurious look of a diamond without the heavy price tag or environmental impact. As an ethical and affordable alternative to natural diamonds, it has become a popular choice for those seeking both luxury and value. It delivers intense brilliance, high clarity, and strong resistance to scratches.
Unlike cubic zirconia, moissanite will never turn cloudy or change colour, ensuring long-term shine. Because of its high thermal conductivity, moissanite can also pass a diamond tester, making it a trusted alternative for modern buyers.
You enjoy the same elegance and sparkle associated with fine jewelry at a fraction of the cost, without compromising on quality or durability. A sustainable, long-lasting option that keeps its luxurious shine day after day.
Why Choose Moissanite Diamond from Shine &Co.?
At Shine & Co., we take pride in offering only the finest, premium moissanite, ensuring every stone delivers maximum brilliance and sparkle. Every stone comes with a GRA certificate for assurance of quality and authenticity.
Our designs are crafted with careful attention to detail and high-quality plating, combining elegance with long-lasting durability. With a focus on high standards and exceptional craftsmanship, we ensure each piece stands the test of time.
With Shine & Co., you get luxurious, sustainable jewelry that offers the best combination of value, quality and timeless style in Singapore.
Our moissanite diamonds reflect your values—beautiful, sustainable, and affordable—while still delivering the elegance and quality you deserve.